Picking between the two giants
After a decade of being the unquestioned leader in the online video market, YouTube, the Google-owned service, has found a formidable rival in Facebook. With the rise of video and film production as an effective content marketing tool, today’s marketers ask: which channel can be best used to present their brands to their audiences – Facebook video or YouTube?
Search vs. Social
YouTube and Facebook are two media platform giants that have different advantages. Search for the former, being under the umbrella of Google; and social for the latter. When trying to discover content, we run to Google and simply search for anything through the use of keywords. Being under the umbrella of Google, YouTube holds the edge when it comes to search as Google can simply favour its channels. That said, when users know what to look for, they can simply try to play with keywords and results including YouTube videos can come up that easy. However, the case seems to be changing recently because of social media. While YouTube remains to be the biggest traffic destination when it comes to videos, Facebook is working to take a larger slice of the pie. In just a short period of time, Facebook videos are seen to be gaining more control in the online video scene. It is not very surprising to know that Facebook will soon take action in turning its attention to videos. As video marketing continues to become popular in the online marketing industry, Facebook’s merger of videos alongside its social media edge is a huge benefit to online marketers and businesses. In today’s case, Facebook feeds the top and recent videos to its users, which makes it possible for people not to turn to search engines just to see the latest and the trending. Through this system, social media gains the momentum when it comes to presenting what’s hot, viral and most viewed. Moreover, let us not forget that YouTube videos are also being viewed through Facebook. Those who are looking to access a wide selection of tv programs and movies may sign up for the Best IPTV Services.
Weighing between the most recent and the permanent content
As marketers, you must carefully study your goals for your digital marketing efforts. Understanding the trade-off between permanence and recency is vital in deciding which channel to place your video as it will measure your video’s ability to hold attention over time. For instance, Facebook Video can help your content gain attention through social media actions such as likes, comments and shares, but it can disappear quickly since recency and social interaction are the only ways to keep your video actively visible on the news feeds. YouTube, on the other hand, can easily be searched even when the video has been posted years back or hasn’t even gained much social actions. The important thing to note on YouTube’s edge in this case is that, your video remains searchable over time and can even gain attention even it is an old content. So in terms of staying power, YouTube takes the lead over Facebook. While if you think you can leave your video’s success on social actions, turn to Facebook. Now, have you decided where to put your brand’s corporate video?
Good news for marketers
Although we try to carefully figure out which is best and more beneficial to our brand, there’s a slightly positive thing that might ease the dilemma of choosing between Facebook video or YouTube. That is, competition between the two video channel giants is actually beneficial to brands that are keen on video production. Simply put, video content creators can in fact take advantage of the emerging online video developments in each channel. With proper planning and strategy, you can be sure that your video production efforts will be optimised. Facebook videos are known to be made to grab the users’ attention, so one thing to do is to create teasers for the Facebook page, and connect them to the full length version via the YouTube channel. This, however, is one of Facebook’s biggest downside against YouTube. While Facebook works to convince marketers to post full videos on the social media channel, users can see gaining more potential on YouTube where the content can be monetised. Will Facebook offer a better arrangement to its video content creators than that of YouTube? We can only wait. But until then, try to work around how your brand can get the most out of the competition. However, if you are more concerned about brand recognition than your video’s record of overall views in each channel, then you could post the same videos on both channels. BuzzFeed does this! Why? Simply because it’s fundamentally more significant to spread your video, gain recognition and increase recommendations in two different channels rather than increase the number of views by staying in just one channel. In the case of BuzzFeed, results have been different, wherein marketing videos on Facebook sometimes result to more views while the same video gathers relatively lower views on YouTube; and sometimes, the other way around when the video is found on YouTube search.
Online video production landscape
By understanding your brand and the online video landscape, you will be able to determine which approach is better. Plan and create a strategy to ensure where your video content will fit in and benefit your brand best. As you plan about your next move, try to leverage on these two biggest video platforms to make your social media marketing efforts a success.
To know more about video production for Youtube & Social Media click here: Kennedy International Studios Video Productions
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The list price for the C300 is $20,000.00 and the list price for the Scarlet X is $9,750.00, a huge price difference right? WRONG. The Canon C300 is retail price so its street price will be around $16,000.00, I still think that Canon should have had a street price of around $13,000.00 but that’s neither here nor there. The Red Scarlet X is $9,750 for the body, but you need much more to run a red camera than a Canon. If I purchased the C300 today then I can slap on one of my lenses, insert a CF card, place it in one of my already purchased rigs and start shooting. If I purchase the Red Scarlet I am going to have to get the kit for $14,015 just to start shooting some footage. With the kit I should be able to shoot about 30 to 60 minutes of footage in Raw before I have to download the card. That’s not enough, so I need more storage, Red uses SSD so I have to purchase them from Red for $995 per 64gb. If you want to edit Red Raw in real time you will need a “Red Rocket” graphics card which is $5,000 (see more info below). I already have a separate recording devise for sound that I use with HDSLRs so that will not be an expense for me but just so that you know, the Red does not record XLR sound yet so you will have to sync the sound. If you do not have this then that is yet another expense. Now, all my rails for my rigs are 15mm systems and the Red are 19mm, got to get a few thousand in rig parts. So, that $9,750 has grown to around $23,000 or so depending on how much storage you need. Still a great price for a 4k camera but not really a $10,000 dollar camera.
I have used Canon cameras and lenses for 20 years and have been a member of CPS (Canon Professional Services) most of that time. They are amazing at helping out the pro shooters with fast response and equipment replacements. The one thing that worries me about Red is that they are a very small company, what if something goes wrong? The Red CEO’s quote is “Everything in life changes… including our camera specs and delivery dates…” “We reserve the right to refuse service to anyone with a bad attitude.” Yes, that’s funny… but not comforting to someone who would be relying on their equipment to make money. Here is a great example of two Red problems. Philip Bloom showed up for a commercial shoot and the camera would not fire up, he had to shoot it on a HDSLR 5D MII, the only back up he had with him. Philip also shot some things for a friends movie called “Host” and this is what happened, my worst night mare as a DP, video: 
From what I have seen so far you could use the HD footage from the C300 along with the Red and most people would not even know the difference. Most people read specs and think that it is the golden ruler as how to measure the cameras, we have learned form still photography that it is not all about mega pixels but about smooth, clean, sharp images and the harmony of all the cameras components that make great images. I think that is what the film industry needs to learn. To keep from getting too technical I will give you some links below. Basically just because Red says there image is 4k does not mean that it is a 4k in the truest sense. This article by John Galt will help you understand more: 
