Commercial Video Production
“Turning channel surfers and web explorers into buyers is the product of a great commercial.”
Commercial Video is the the platform on which Kennedy Int. Studios was built. From pre-production and scriptwriting, to casting, music and graphics, we can handle your project from concept to completion and leave you with a television commercial that is sure to engage your audience and turn them into new customers for your business.
“If people remember your commercial but do not buy then the commercial has failed”
WE BEGIN: It all starts with an initial consultation to discuss your goals and objectives, we learn your business from top to bottom and then our qualified team gets to work. We take a look at your product or service, your branding, your customer base, who you want to attract and then present you with options to meet all of those needs, not just a few of them. Depending on the scope of the project, we choose your project manager, write a script, audition talent, storyboard the project and assemble the production team. We discuss the options of camera set-ups, and can provide animation when necessary. We can bring in voice-over talent and provide both original and library music. Our equipment and technology is unmatched, but not every commercial production needs a 25 man crew, full blown 10-camera set up. We personalize our visual productions for each client, there are no cookie cutters used in our studio…
AGENCY CONTENT: If you are an advertising or marketing agency, we take a different approach to how we work based on your needs. We will work tirelessly to make the visual aspects of your clients’ advertising campaigns the absolute best. We can help with creative content ideas, or if you prefer, we’ll stay in the background and just focus on production elements, making your company… the shining star.
SOCIAL MEDIA CONTENT: The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Instagram has taken listening and one to one branding to a whole new level.
PRODUCT & SERVICES: We also have expertise in producing infomercials, sometimes known as direct response television productions. We’ve produced many infomercials that have helped our clients achieve millions of dollars in sales. Our award-winning team knows how to produce infomercials that are both entertaining and informative, but always geared towards convincing the consumer to buy.
RESULTS: Expressing your message with enticing video is our expertise. Kennedy Int. Studios has produced some of the most creative, visually stunning and result-oriented commercials in the area.
Let us help you produce a campaign that gets results.
Corporate Video Production
“Training, Support, Information & Marketing”
Kennedy Int. Studios has more than 15 years of experience in producing corporate training videos and support materials for small businesses, along with large corporations throughout the U.S. For years, our team has worked on video productions that have helped numerous companies and organizations use video to deliver messages that you can’t always get in live training sessions, such as hidden camera videos of actual sales situations, messaging from senior management that often can’t be live in every training session and procedures involving equipment that might not be available in a classroom setting. Most training videos are used to support conventional face-to-face training sessions or deliver remote training via DVD or the Web. Using video for training and support also helps organizations cut their travel costs, an added benefit in a time of decreasing budgets and cost-cutting procedures.
Corporate Training Video
The Internet’s ability to deliver high quality corporate training videos has dramatically changed the logistics of rolling out corporate training campaigns. Now your teaching staff can teach the class just once, film the event and add graphics and supporting text. The result…a video that can easily be seen by hundreds of employees anywhere in the world, on demand. Utilizing current web technologies, our web division can even create a branded interface that users can log into to watch the video. Once they’ve viewed the video, automated quizzes or testing can be initiated and automatically scored, with the results securely sent to their supervisor. Training in this fashion can also increase consistency in the training material while automating the verification of employee compliance.
Product Training Video
Let’s use consumer electronics as an example. In today’s changing world of technology, understanding how to use a product correctly can decrease returns and increase customer satisfaction. Why not create training video-based tutorials that explain your product? By developing friendly, useful tutorials to introduce people to your product, your clients will quickly become proficient with your device and have the best opportunity to take full benefit of its features. The benefits are happier clients and stronger brand loyalty.
Product Support Video
Again using consumer electronics as the example, imagine taking the top 10 most frequently asked questions your call center has to respond to and creating self-help videos where a professional trainer walks people through a process that solves their problem. The economics are clear, but the good will and client satisfaction that can come from instant gratification, rather than a long protracted hold time waiting for a technician, is invaluable. Kennedy Int. Studios can handle your training videos and support videos from concept to completion. From a small budget project to a full blown production, our company guarantees to deliver a product that will go beyond your expectations. We can do everything from writing the script, hiring the talent, selecting the best director for your project, and storyboarding the production. We can bring in voice-over talent and provide both original and library music. No matter what your budget, we approach every client and every project with one goal…to make our client’s message unforgettable.
Customer Support Video
If a company offers support for their products or services, customer support videos can help reduce costs, while increasing customer satisfaction and brand loyalty.